In 2017, Flixxo set out to become the first social video network to champion its users as the owners and beneficiaries of the content that they share or create. Flixxo asked Edrans to build a seamless and secure web platform to grow their community around a token-based economy.

The Challenge

Rapidly Build and Deploy a Scalable Platform for 400,000 Initial Users

Shortly after Flixxo’s successful Kickstarter campaign in 2017, Edrans was brought in to take Flixxo’s social video platform and cryptocurrency from proof of concept to fully featured web application.

With over 400,000 users and content creators ready to start producing and sharing content, the pressure was on. Flixxo needed a stable and secure social video platform built on a highly rewarding token-based sharing economy that could scale exponentially.

Our Approach

Building a Unique Digital Journey

We began by dissecting the user journey and creating a comprehensive, intuitive user experience to draw consumers to Flixxo content. The goal was to anticipate user behaviour in the face of unpredictable elements like cryptocurrency volatility and massive exponential growth.

We considered how every component would grow and scale with user behaviour. Along with experience, security and stability are paramount when you have monetary incentives based on a complex social environment. It goes without saying that the platform had to be fast and user-friendly.

The Results

Rewarding the Creator Community

In late 2017, in just one month, Edrans built a successful minimum viable product for Flixxo, enabling the company to raise an impressive 11500 ETH (approximately 4,238,555 USD) in its initial coin offering (ICO) that year.

With a beta release of the Flixxo platform just around the corner, an estimated 400,000 users are ready to pay a fair price to watch licensed content in a friendly and safe environment that puts the power back into the hands of creators everywhere.

Technologies Used

AWS ECS, AWS ECR, AWS RDS, AWS ElasticCache, AWS EFS, AWS CloudWatch, AWS EC2, AWS KMS, AWS Route53, AWS SNS, AWS CloudFront, AWS S3, AWS Lambda, AWS CloudTrail, Jenkins, Prometheus, HashiCorp Consul, HashiCorp Terraform, Microservices, Docker

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